Advertisements serve as a window to an understanding of different
ideologies of individuals from all walks of life. The Advertising sector,
moreover, informs people about products
they purchase and more importantly, what kind of product specifications they
should give importance to. Apart from those fruitful outcomes of ads, they may
spark off excessive consumerism or direct manipulation. Because advertisers
generally misuse their authorities by influencing people via their glamorous
advertisements, we cannot completely approve of ads.
As for those who object to this issue, advertisements are regulated by
norms and ethics that amplify people’s knowledge. Let alone a fiscal
perspective, advertisements aim to raise the awareness of individuals
concerning the agenda and expand their horizons significantly. Most ads appearing
in the press always contain a message. Giving the green light to what those ads
are telling us may pave the way to understanding better what is happening on
the earth. Yet, in essence, the aforementioned ideas are somewhat unreasonable
when it comes to capitalism. Due to the profit oriented advertisements, we have
a strong tendency to do what advertisers want. Thanks to manipulative language
and some specific colors that can attract the audience’s attention, people
cannot prevent themselves from falling into line.
On the other hand, a common criticism of opponents is that consumers are
so active and smart that they can use their right to buy however they want. In
the contemporary world, manipulating public opinion is not as easy as it seems.
As manipulative deception is so prevalent in society, people have been good at
keeping their eyes open to those advertisements. Professionalism, equally
important, in advertising is important and not all ads have the ability / the
potential to change people’s minds. However, today, the quality of ads lies more in the hands
of producers than the consumers. Obviously, no investigation by the authorities
on the facts is provided in an advertisement. Ignoring and not providing information
about the negative sides of the product,
those people treat consumers like fools.
In a nutshell, most advertisements go far and beyond their purpose by using
manipulation as a main tool to convince viewers to purchase what they want.
To sum up, molding people’s minds with the help of manipulation has
become a primary purpose of advertisements. People are unconsciously affected
by the ever growing trend shaped by the advertiser. Unless governments take
some stringent action against some advertisements, people will remain unaware
of the huge impact of commercials.
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